Selected work.

Director of Product

Role scope

I led product work across discovery, customer research, testing, and UX/UI for seller dashboards and advertising automation. I worked with engineering on how the team moved from discovery into delivery and handled defects across functions.

Selected work

• Used customer interviews to consolidate dashboards around the information sellers needed most.
• Led research, testing, and UX/UI for a machine-learning product that automated advertising bids.
• Introduced dual-track Agile and a weekly cross-functional bug-management cadence, giving discovery and defect resolution a regular place in the team's work.

SVP & Head of Digital Business Innovation

Role scope

I led digital business innovation and product delivery for Principal's Thailand business, including retirement and retail investment apps. The remit combined business and digital strategy, people leadership, delivery practices and costs, and customer experience, working across business, technology, and Compliance.

Selected work

• Introduced Agile practices into mobile-app delivery and used analytics and customer feedback to guide UX improvements.
• Negotiated progressive onboarding with Compliance: customers could register for the app quickly, then provide required information at the appropriate later steps. App registration remained separate from opening or funding a financial account.
• Shared digital-initiative and voice-of-customer practices with colleagues in Southeast Asia and was selected to mentor colleagues in India. My leadership remit remained Thailand.

One example in depth: the onboarding story ↗

VP of Digital Business Strategy

Role scope

I led digital business strategy across customer-facing apps, corporate websites, and social channels. The work covered mobile banking, retail lending, and retirement, and included executive alignment, vendor selection, and technical decisions as well as taking products through delivery.

Selected work

• Launched mobile apps from concept to market across banking, lending, and retirement, alongside corporate website launches and redesigns.
• Our team's insurance chatbot prototypes helped management committee members and business-unit heads assess the idea before the formal proposal. The work won approval and launched; other business units subsequently requested digital storefront upgrades.
• Established social channels for group businesses as part of their digital expansion. During my time at TISCO, I moved from manager to VP in under a year.

One example in depth: the chatbot prototype ↗